The global gathering of American event planners and the international MICE Market

Join us for the ultimate learning and networking opportunity for American corporates and agencies planning world-class international MICE events


WHY OUR FORUM?


A Forum that's like no other

C&IT magazine, part of Haymarket Media Group, has created a brand new concept, unique to the US and Global market. The event industry is constantly evolving and changing and as the marketing continues to grow so will the demand for pathways into the global market. With over 10 years of experience within the MICE industry, C&IT has developed a forum that gives 20 US planners the opportunity to grow their global events. 


By joining us you'll get the latest global trends and hear interesting, unique and above all practically useful content about how you can grow and conquer the market outside the US. You'll be able to take away practical and thought-provoking content that will get you answering the questions you need to excel worldwide. Some of the most senior event professionals from around Europe and the Rest Of The World will be there and we will be discussing the key challenges and issues facing the events industry today. 


This will be the ultimate learning and networking environment for American corporates and agencies planning world-class international MICE events. You'll be used to attending US focused events, and this won't! For the first time, you'll have access to everything that's happening past the US border. 


Join us in the UK for 3 complimentary days where we will help grow your knowledge and connections within the international market. 


TWO REASONS TO ATTEND


We can think of loads of reasons why you should attend but here are the two most important reasons

The most exclusive Forum

Open to just a hand full of people this exclusive forum is open to only the leading thinkers within the US event industry. You'll be joined by like-minded people for 3 days and you can guarantee to leave the UK with new knowledge and the global connections you need to ensure your international events get the appreciation they deserve.  


Applying is easy and only takes a few minutes of your time so what have you got to lose? It could be the difference between conquering the international MICE market and merely scratching the surface. 

Insight, intelligence and inspiration

This is the perfect opportunity for you to meet with some of the best international suppliers in a 1-1 setting. They'll help you to create everlasting and successful international events. You will also meet and hear from expert global event professionals who have already conquered the market through keynote presentations and panel discussions. 

Topping this off you'll be surrounded by the best of the best US event planners who all have the same goals as you, to build their international events. Network and understand what others are doing in a relaxed environment whilst you take part in a host of activities.

JOIN US IN THE UK


JOIN US IN THE HISTORIC BRITISH TOWN OF WINDSOR, HOME TO THE BRITISH ROYAL FAMILY.

By attending you'll take advantage of complimentary accommodation at the luxurious Cliveden House which represents over 350 years of British history. Frequented by political leaders and royalty over the centuries (including Megan Markle during the recent royal wedding) Cliveden is one of the most prestigious hotels in the UK. 


We’ll wine and dine you at our gala dinner and drinks reception. You’ll enjoy meals and refreshments throughout the event and to top it off, as a US planner, you will be fully hosted at this event, including flights and transfers of your flights from the US and back. There's no better chance to meet with international suppliers and gain the global knowledge you deserve.

Message from the Editor


US AGENCIES CONFIRMED TO DATE


MAD Event Management | SHW | George P. Johnson Experience Marketing | Bluefish Group | ConferenceDirect | Event Strategy Group | INVNT | World Travel | Pico Plus | BCD Meetings & Events | Maritz Global Events | Meetings & Incentives Worldwide, Inc. | Global Cynergies | cievents | GSK

AGENDA


Agenda is subject to change

November 7th

15:00 ARRIVAL AND REGISTRATION AT HOTEL

16:30 EVENING ACTIVITY:
Bateaux Windsor is a river cruise on the Thames. With stunning views from the river, this unique experience captures the excitement of Windsor and Maidenhead from a truly special perspective. Their vessel, Melody, is a beautifully crafted riverboat with large, arching windows that provide uninterrupted views of the Thames and Windsor’s lush landscape. The interior features hardwood finishes and rich burgundy furnishings - only adding further to this luxurious restaurant cruise experience.
www.bateauxlondon.com/windsor

8th November

09:00 CHAIR’S OPENING REMARKS
Calum Di Lieto, Editor, C&IT

09:15 PANEL DISCUSSION: The MICE Industry Trends - A Global Perspective
Transactional vs. relational approach: How do you move from location to experience sell and the benefits of choosing secondary destinations? We will look at “Amazonisation and Uberisation” of events and how to empower your customers through personalisation of experiences. We plan to look at translating leisure market trends into a corporate context and how security issues can affect a destination choice and what contingency plans you should have in place. Finally, there will be some time to look at the difference in contracts and hotel commissions between the US and Europe.
Melissa Noakes, Head of Events and B2B Sponsorship, Santander
Bonnie Boucher, Global Account Executive and Conference Manager, ConferenceDirect
Jon Coventry, Director of Production, Banks-Sadler
Russell Allen, Engagement Director, Crescendo

10:15 PRE ARRANGED 1-1 MEETINGS/HUDDLES

11:00 NETWORKING BREAK

11:15 PANEL DISCUSSION: Enhancing Your Attendee’s Experience
What can you offer to refine on-site experience?
We will look at taking into account human and cultural relevance in a B2B environment. We'll touch base on thinking outside the box and the perks of NOT holding events in hotel venues. The speakers will explore how planners can rise up to the challenge of creating experiences for a more demanding generation and look at how using technologies can create a stronger lifestyle satisfactory perception. Finally, we will look at how you bring lifestyle into events for a successful strategy model.
Charlotte Hammerbeck, Director, Meetings Technology, GSK
Kurt Miller, SVP, Marketing Strategy, Creative, Experience Design, George P. Johnson
Alys Peart, Global Events Assistant Manager, KPMG International
Jeff Bateman, Global Group Business Director, Audience

12:15 PRE ARRANGED 1-1 MEETINGS/HUDDLES

13:15 LUNCH AND NETWORKING BREAK

14:00 Combining Event Tech with Data
Understand what’s coming next by looking at technology as a tool to enhance customers’ experience. there will a analysis on how AI, VR, and mixed VR is changing human workforce and try to understand behavioural change and the importance of the why behind experiences in order to use mix reality in a purposeful way. This session will give tips on how to best exploit data-driven experience marketing and we will look at the Measuring aspect: reporting vs. predictions. Finally, you'll in look detail at how to find a balance when CMOs are under budgetary pressure to deliver measurement of success.
Victoria Morrison, Head of Field Marketing, Content & Events, EMIA, Cision
Lee Roth, General Manager, Pico +
Scott Cullather, CEO, INVNT

14:50 PRE ARRANGED 1-1 MEETINGS/HUDDLES

16:10 NETWORKING BREAK

16:30 CRIME TALKS with Former Scotland Yard Detective Chief Inspector
Steve Gaskin, Ex-Detective, Scotland Yard, Advisor, BBC's Silent Witness, and Director, Right Angle Corporate

17:30 CHAIR’S CLOSING REMARKS AND END OF DAY 1

19:30 DRINKS RECEPTION FOLLOWED BY GALA DINNER

9th November

09:15 OPENING REMARKS

09:30 Habits of highly successful live events and how these impact global growth
Scott Cullather, CEO, INVNT
Why are the world’s largest challengers asking to be pushed in live events? How can you be brave enough to use successful events to grow either your agency or your brand? How did such a unique approach develop?
Under the leadership of Scott Cullather, INVNT has grown from scratch to global in just ten years. Whether you sit in a corporate or agency, discover the secrets of the incredible growth as he shares many of the habits to delivering awe-inspiring events along the way and why Scott employs over one hundred ‘wicked-smart teenagers’.

10:05 PRE ARRANGED 1-1 MEETINGS/HUDDLES

11:05 NETWORKING BREAK

11:20 SO, YOU WANT TO WIN BUSINESS IN EUROPE?
When pitching for European business you will be asked “How are we going to do this and still be GDPR compliant?!” You must have the right answers to win that business. An interactive 60 minute deep dive into what it takes to convince EU customers (and their legal teams) you can meet and exceed their GDPR requirements. Duncan Smith, iCompli®, will take you through the ‘killer questions’ and answer your own to make sure you are fully prepared when pitching for EU business. You'll discover the mindset of EU businesses operating in the GDPR landscape and learn why they never want to trust you with their data!
Duncan Smith, Director, iCompli

12:20 CHAIR’S CLOSING REMARKS

12:30 LUNCH & DEPARTURE

SPEAKERS


Register Today!


If you're interested in attending this Forum then apply today!

SUPPLIERS